Who Makes The Best Chocolate in the World?
Posted in:
Opinion
Mast Brothers makes the best Chocolate in the world. (but still has bars available for purchase while using tiny volume cocoatown granite grinders. If it's so good why isn't he sold out??)
Fortunato No. 4 is the rarest chocolate in the world (but is available wholesale through Chef Rubber, and wholesalers like Qzina specialty foods.)
Amadei makes a very expensive "Porcelana" chocolate bar (that is practically as black as an oreo cookie. Hmmm.... a blend???)
Xocai makes "cold processed" anti-oxidant rich chocolate (that tastes like chocolate)
Countless Organic merchants promote "raw" cocoa powder (that magically has a rich chocolatey taste)
10's of thousands of chocolatiers who "make chocolate" (grrrrrrr.... this is the worst one and really pisses me off!)
....and the list of misinformed marketing crap goes on...
Clay, can you guess how many people think Lindt 70% Excellence is "good" chocolate? It would BLOW YOUR MIND!!! In the past 6 years I've hosted over FIVE HUNDRED chocolate and wine tastings for well over 10,000 people who for the most part, thought Lindt was good quality. I would rather lick a dive bar parking lot than eat the burnt crap that Lindt calls "70% Excellence". However, they spend millions of dollars per year here in Canada buying premium shelf space in large grocery stores and department stores to flog the public with their brand. Not to mention the millions of dollars they spend on television advertisements that show the Lindt "masters" in their impeccable chef whites, stirring their vats of chocolate!
What a farce!
When tasted side by side with a good quality chocolate, almost 50% actually spit out the Lindt.
I'm not worried about some bearded hippie with a handful of dinky stone grinders and a chocolate "God" complex. If anything, he's doing our industry a favour! I'm sure even his worst chocolate is still better than Lindt! I'm worried about companies like Lindt. To most people, chocolate is still a candy - a novel, convenience item to be grabbed on the way to the cash register at the drug store, or grocery store. As long as large companies are able to buy this premium shelf space, THEY will dictate the chocolate buying habits and taste preferences of the masses, not the bearded hippie with the big mouth.
I think the world needs 1,000 more bearded hippies to counter balance companies like Lindt and the chocolatiers who go around telling people they make chocolate when they don't.
updated by @Brad Churchill: 02/19/15 22:24:33